From last few decades, Google has become more attentive and cautious in showing relevant search results to the users. It has been rolling out several small and big updates now and then to improve the efficiency of the search results and provide the users with the exact results for what they are searching. One such major update known as Core Search Algorithm Update was rolled out by Google on August 1, 2018. This update appears to have affected both the local and organic rankings. It seems like Google has made changes to the local as well as organic algorithms. As per some early observations by some SEO nerds, this update has mainly affected: (1)YMYL sites – Your Money or Your Life websites (2)Websites in the medical, diet and nutritional niches claiming facts without any research and updates. (3)Many large businesses with multiple locations across the country as compared to smaller locally based businesses. As this update majorly affected the websites from the medica